Pay Special Attention to a Reader [Day 22 of 31 Days to Build a Better Blog from Problogger]

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Jonathan graduated with a degree in Business Administration from Ouachita Baptist University. He also holds a Masters in Business Administration from the University of Texas at Arlington. While he works for a contractor buying specialized tools, his passion is personal finance, frugal living, blogging, and stewardship.

Here’s my notes on Darren Rowse’s Problogger Free Podcast on 31 Days to Building a Better Blog. You can listen to Darren Rowse’s free podcast here Day 22 Pay Special Attention to a Reader. The complete list of challenges can be read here on Day 0 – Welcome and Introduction

Become A Problogger with Darren Rowse

As I’ve mentioned before, to get the full benefit of this series I’m going to go at a slower pace by posting this series on Tuesdays each week. I hope with this challenge we are all able to improve our blogs and websites.

So lets do this together! Day 22 here we go! Subscribe and check back often! #31DBBB

Day 22: Today the challenge is to pay special attention to a reader. 

Today’s challenge is a great way to build engagement on your blog. In the early days of Problgger Darren gave two piece of advice pretty regularly.

The first was to make your readers famous.

The second was to love your readers to death.

Today your challenge is just that. This can be with one reader or maybe a few readers on your blog. You can do this by making at least one reader feel special and help them feel the love. Day 5 was about contacting a reader privately by emailing them. Today is all about paying attention to one of your readers in a public way.

Three Benefits of Paying Special Attention on a Reader

Love Your Readers
Photo Credit:

Impact on Your Reader

First, this has an impact on your reader. By taking a little time today to step out of your busy routine you could have a real impact on that one person. This could seem like a small action. But if you do this on a regular basis it adds up. You never quite know who that person is and it could have a really big impact. Darren did this in 2005 and the guy ended up becoming one of his business partner. Just because he paid him that bit of attention.

Impact on Other Readers

Second, this has an impact in other readers as well. When you publicly value one reader over everyone else it shows that you really value your readers as people. It goes to help create an inclusive and welcoming culture on your blog. This is kind of infectious. The idea is that other readers will start to value and engage each other as well.

Impact on You

Third, this activity will have an impact on you. Any interaction you have with your reader will remind you there’s a human being being behind the computer screen or mobile device. Many times as bloggers we fail to see our readers as individuals. Our tendency is to look at our Google analytics and obsess over numbers. We want to measure those numbers. We want to improve those numbers. The reality is behind each of those numbers is there is a live, fun, and interesting human being.

One of Darren’s take home concepts from the World Domination Summit was Jadah Sellner‘s message to really pay attention and serve your readers. The phrase “choose love over metrics” really stands out in Jadah’s  talk. That really should resonate with all of us. On the other side of that number is a human being. Today the challenge is to remind you of that if nothing else.

Putting This Into Action

Pay particular attention to at least one reader today. Start small and build these actions into your blog. This could include:

Promote a comment that a reader made into a blog post. If someone made a really insightful and useful comment don’t let it be limited to those who check out the comments on that particular post. Highlight your reader’s wisdom in some way. You might ask them permission first but they did make the comment publicly. Promoting the comment in a sense in a blog post has a big impact on that person.

Quote your readers. You can quote your readers from comments on a post or from social media. This could be simply asking a question on Facebook or Twitter. Then after you get your responses create a blog post. Giving credit of course to the readers in the blog post.

Write about your readers. Perhaps their latest content, small business, or promoting something they have done. A link post can be really useful in this situation.

Issue a challenge to your readers. This could be taking a photo and showing off their skills for example. The pictures could be compiled into a collage of a particular color or a really great cause. This gives readers partial ownership in engagement and even promotion of your blog. You could do a group writing theme where everyone writes on a particular subject. Again, you could compile all the links and highlight other bloggers. Another way to do this is through round up posts

Send your readers to read a post on another blog. This has a really great impact on both less known and very popular blogs alike. If you really want to force engagement on another blog you could even close the  comments on your blog. If readers wanted to engage they would have to click the link and comment on the other blog.

Interview someone who comments on your blog regularly. Find out a little bit more about them. This can be a great way to get to know another reader and promote an inclusive culture on your blog.

Ask your readers to submit a YouTube video. This could be something short say one to two minutes long. Have your readers submit their YouTube videos links and then embed all the readers videos.

Have a meet up. Meet up for coffee with one or a few of your readers to get to know them better. Brain storm ideas of what works for your blog and what is less efficient. Maybe even give them tips based on your blog experience on their blogs if they’re bloggers with what has worked and what hasn’t worked. Then write a blog post of your conversation with the takeaways.

Run a competition. As your blog grows maybe offer some kind of competition. Darren flew in 10 people from all over the world to spend a few days with him. You might not do this on such a large scale but maybe you could do something like this for one reader in your city or state.

Try some of these or try some of your own. You may actually find that this is something that has a big impact and you could do on a regular basis on your blog to engage your readers.

Further Reading and Resources:

Previous Challenges in this Series:

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How will you pay special attention to a reader this week? If you’ve done this before with a reader what was their reaction?

{Click to go back to Day 21 here} {Click to go forward to Day 23 here} *Coming Soon*

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About Jonathan Key 112 Articles
Jonathan graduated with a degree in Business Administration from Ouachita Baptist University. He also holds a Masters in Business Administration from the University of Texas at Arlington. While he works for a contractor buying specialized tools, his passion is personal finance, frugal living, blogging, and stewardship.


    • Caroline, I guess it depends on the purpose of your blog. Some people use it as a form of expression. Ultimately though we are all trying to connect with others on some level. Thanks for reading!

    • Vidya, it’s really a good idea to engage your readers with social media. I’m there with you if you can’t juggle all social media mediums maybe a good idea would be to focus on the one that drives the most traffic to your blog? For me that would be Facebook and Pinterest right now. So I try to engage readers on those social mediums. Thanks for reading!

  1. Hi there Jonathan! This was such a great post. I am definitely going to implement these suggestions. It just makes so much sense. I love your tip about quoting a reader’s comment. Thank you so much for the information. I just now subscribed to your blog and I’m very excited to receive your posts:-) Happy New Year!

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