Black Friday is a fun study on social norms and perceived value. With all the controversy that has characterized this day with stores opening up earlier each year, Black Friday has almost become a holiday of its own!
Everyone stuffed their faces yesterday, watched some sports, and made their plans. Or they just went to bed early. Today, for some it was all about buying stuff and getting good deals. Or not depending on your outlook on this day.
Here’s 11 stereotypes of Black Friday shoppers. Which one or two do you relate to?
1. The Well-Prepared Family
This family is like a well-oiled machine. If you are not them then you know them. They are your neighbors up the street that stock up weeks in advance for hurricanes, floods, tornadoes, and blizzards. When it comes to the biggest shopping day of the year, you can bet your bottom dollar this family will divide and conquer at every store they hit up. They’ve check out the ads online and the flyers in the newspapers. Each store is listed and the family plan of action printout says which item each family member is responsible for. It might be easier to buy everything online but I mean come on what’s the fun in that?
2. The Traditionalist
You are so pumped for Black Friday! It’s a tradition in your family to all pile into the car, get coffee, buy some donuts, and sit in front of the store waiting. It’s a fun family tradition where everyone is pumped for the possibilities. There’s a lot of chatter and war stories like that time your Mom got the last of whatever the item was that one year. Fun times. Fun times indeed.
3. The Conscientious Objector
You avoid this day like the plague. Primely known in some circles as “Anti-Consumerists” you have heard or participated in the “Buy Nothing Day” movement which was the precursor to the Occupy movement. The whole concept is of course to not spend a dime. Just don’t go shopping the day after or during Cyber Monday or you’re kind of missing the whole point. If you do participate in the Black Friday madness, you believe that supporting small and local business is the ethical way to go.
4. The Showroomer
You love the idea of sticking it to the stores further by comparing prices online via Amazon or Google. You get a rush just thinking of the idea of going into a store to whip out your smart phone, type in SKU numbers or names, and ordering online for $5 less that item that went on sale 2 hours ago. You don’t need it today you can wait for it to be shipped in standard or rushed shipping.
5. The Bored Teens
You will see them in the lines on their latest smart phones or on benches in the mall looking a lot like the zombies in The Walking Dead. Obviously, they would prefer to be at home playing the latest games on their Xbox360 or PlayStation 4. If you’d ask them a common question they would have would be: “Why can’t Mom and Dad just pick up my stuff?” After all they have Facebook statuses, tweets to tweet, and texts to send.
6. The Sales Addict
Typically, you don’t care what it is or where it’s from. You just know it’s on sale and you need it now. When you set foot in the store everything goes black and your brain goes on attack mode. A few hours later your car is filled with purchases and your credit card debt has just doubled. Then you wonder why when the bill comes in at the end of the statement you bought all that junk… I mean all those prized “deals”.
7. The Stressed-Out Dads, Husbands or Boyfriends
Sleep is a luxury you look forward to on Friday afternoon after binge shopping all night. Your best friends are your 5 hour energy, coffee cups, and mobile phones that help you get through this day of the year. You are the the designated driver, companion, official bag-holder, hero fighting the ocean of traffic, and you absolutely hate finding parking spots. You wonder if you’ll have the energy to stay up to watch the game later today.
8. The Online Shopper
You ask yourself and others “Why fight the lines?” Your favorite time of the year is when stores offer free shipping. Or you may be a Target card holder or Amazon Prime member and this is a common occurrence to you. Sure, you might save an extra buck or two by hitting up the actual stores but who needs that aggravation. You go to sleep Thursday night and sleep in on Friday. While all your relatives crash taking naps on Friday and Saturday you enjoy your weekend.
9. The Camper
Wether it’s Best Buy, Walmart, or some other big box store you are dedicated to getting that HDTV, tablet, iPhone, or laptop. The store may have a disclosure in fine print of a limit of 3 but you are guaranteed to get one.
10. The Browser
You have no real plan. If you see an item that might make a good gift you buy it. Boom! Christmas shopping is done early this year baby! If nothing catches your eye no problem. You are just enjoying the experience of it all.
11. The Rookie
Today is the big day. You have never been Black Friday Shopping but that one deal in the sales ad really got your attention. I mean seriously, how bad could it be? After sitting in traffic for an hour, waiting for a parking spot for 30 minutes, and waiting in line to check out for two hours you decide that HDTV is not worth it. You give up and vow to never put yourself through this pain again.
No matter which of these you can identify with shopping with a budget is key. Plan ahead and stick to your plan. Avoid buyers remorse by passing on the “great deal” that you simply have to have to impress people you barely like or know.
Remember, Christmas is NOT an emergency. Neither is Black Friday.
Shop until you drop. Or don’t really. It is totally up to you.
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