Why did you choose your blogging niche?

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Jonathan graduated with a degree in Business Administration from Ouachita Baptist University. He also holds a Masters in Business Administration from the University of Texas at Arlington. While he works for a contractor buying specialized tools, his passion is personal finance, frugal living, blogging, and stewardship.

This week I wrote a blogging tip about answering a question from a reader. This question came up with a friend recently on Facebook. EagleSoarhingHigher.com has been a dream of mine for a few years now.

My first real attempt at blogging on Blogger I realized I was writing a lot of posts but my content was reaching a small audience. I also was all over the place blogging on way too many subjects. I also switched from Blogger to WordPress which has made a world of a difference.

So why the name Eagle Soaring Higher? Seems a bit random no? Actually the blog name came to me a few years back when reading from Isaiah 40:31 “…but those who hope in the Lord will renew their strength; they will soar on wings like eagles; they will run and not grow weary, they will walk and not be faint.

My hope is that through this site that you will find renewal and strength. Be that renewal in your journey to financial freedom or a breath of fresh air to your blog. I hope that what I write helps to strengthen your resolve and encourage on the journey to attaining financial peace. I hope my blogging tips help to improve your blog and encourage you to keep sharing your voice. Nobody can take that away from you. Don’t let them even try! Finally, I don’t want you to just hover in mediocrity but to truly soar in becoming all that you can be. I hope and pray for the same for myself and family.

ESH Is 40.31

In essence, this year I re-invented myself and narrowed my blog’s topics. My blog is currently geared towards three target audiences or people interested in the following topics: personal finance, frugal living, and blogging tips. The first two niche’s I chose and the last one sort of chose me. I love learning about personal finance and all things frugal. Although I’m trying to find a balance in my life by setting goals to also focus on spiritual, family, friends, and health.

The third target audience are bloggers who are looking to improve their blog. Why? Because I’ve found a lot of blogger’s comment on my blog and figured I’d adjust my site to make the content useful for them as well. Plus, I really like all things blogging: connecting with others, creating useful content, using technology, and improving not only my blog but helping others improve theirs as well.

The first two are somewhat interchangable and perhaps even similar if not the same audience. I started listening to Dave Ramsey in 2012 and became very interested in personal finance. This led me from 2012 to 2014 to discussion forums on ChristianPF, GetRichSlowly, and SavingsAdvice. I then realized the impact Facebook could have so I joined several groups there including Dave Ramsey Budgeting, Dave Ramsey Baby Steppers, and JensPlans.com. After realizing that people who hadn’t heard of Dave Ramsey before in these groups often weren’t being allowed to voice their questions or objections I decided to create my own Facebook groups primarily to go through Dave Ramsey’s book The Total Money Makeover. The group has grown to nearly 5700 members since January 2015.

Drowning in Debt Dave Ramsey TMM

While other Facebook groups tended to silence anyone with a different view we take the approach in my groups that you can “catch more flies with honey than vinegar”. I’ve been fortunate to connect with others who are willing to help lead and administer the group in this manner. We want to help teach people a better way to live than just paycheck to paycheck and not dictate how others should think. See graphic below for the different groups and their descriptions.

Facebook Groups ESH 11.20.15

Our vision for the groups is all members are on this journey towards financial peace together. Some people are brand new to the 7 Baby Steps program and others are seasoned veterans. Some will follow the steps and Dave’s advice to the letter. Others will seek more flexibility. Yet in our group everyone is welcome to adapt the program to their family’s lifestyle and needs.

7 Baby Steps EagleSoaringHigher

I often caution people that we need to be careful not to compare our chapter one to another person’s chapter twenty and vice-versa. We also need in the Facebook groups and in life in general to give each other some room to grow. And also room to disagree in a respectful manner.

Don't Compare Your Chapter One To Someone Else's Chapter 20

Why do I love blogging? First I love blogging because I like encouraging, learning, and connecting with others. Second, I’m not paying someone else for their product such as if I were selling products specifically for another company or if I were using a MLM (mulit-level marketing) company. Whatever I write, produce, and create I own. Nobody can tell me what to write, how to market it, what to sell, who to network with, or anything of that nature.

EagleSoaringHigher Niche

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What about you? Have you started a blog? Why or how did you choose your blogging niche? 

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About Jonathan Key 112 Articles
Jonathan graduated with a degree in Business Administration from Ouachita Baptist University. He also holds a Masters in Business Administration from the University of Texas at Arlington. While he works for a contractor buying specialized tools, his passion is personal finance, frugal living, blogging, and stewardship.

62 Comments

    • Thanks for stopping by Michelle! Yes, defining a target niche can be tough. It’s great that you share what you learn. Thanks for commenting! Sorry this was in my spam folder and I just now saw it.

  1. It is always nice to hear about others reasons for blogging – so often people think blogging is an easy pastime, but it takes work, and any work done well needs a plan and a focus. Thank you for sharing yours.

    • Marissa, blogging is tough. Very tough. But very worth all the work one puts into it if at least one or two people are changed. Thanks for commenting! Sorry this was in my spam folder and I just now saw it.

  2. I guess I would say it’s because I would write better content on my chosen niche than a niche that I am not that interested in. I really love the idea of the whole post, thanks for a good read.

  3. My niche is a little different to most bloggers, I create photoshoots that tie into the tranquility and angst of nature with the eclectic eccencrity of street art and feed it into my outlook on life. I am not a fashion blogger ( although I do write about fashion) but I am a social justice advocate who sees that good visual and written content will stand out from the crowd. Some of my readers don’t know where to look stating that my pictures are unique and refreshing but my writing is thought provoking.
    Ana De- Jesus recently posted…Drowning In The WildMy Profile

  4. I actually prefer to go with what ever comes in to my mind rather than being so specific on anything as I am bit fishy about it. But may be a bit kid friendly stuff being a mom of few naughty kids.

  5. I also follow a similar niche – I work in the lifestyle area, but I focus on how to save / make money to pay off debts while using a mix of Dave Ramsey & Stack debt repayment. It’s going great and right now we are on our “Make Money Online Series.” My goal is to inspire people to work toward paying off debt, saving money, and living life to the fullest.

    http://www.diyjahn.com
    Cassie recently posted…Making extra cash AND losing weight – MMO SeriesMy Profile

    • Ashleigh, that’s a really great idea! I’ve thought about starting a second blog next year too. Something like personal beliefs or related to my faith as another outlet. I would start it simple with say 1-2 posts a month in order not to get overwhelmed. Thanks so much for stopping by and commenting!

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