Here’s my notes on Darren Rowse’s Problogger Free Podcast on 31 Days to Building a Better Blog. You can listen to Darren Rowse’s free podcast here Day 14 Update a Key Page or Hot Post on Your Blog. The complete list can read here on Day 0 – Welcome and Introduction.
In order for us all to get the full benefit of this series, I’m going to go at a slower pace posting going forward in September on Tuesdays each week. I hope with this challenge we are all able to improve our blogs and websites.
So lets do this together! Day 14 here we go! Subscribe and check back often! #31DBBB
Day 14: Today the challenge is to update a key page or hot post on your blog.
Darren has done this exercise before and he says he doesn’t remember a time he didn’t find this exercise useful. Posts can contain broken links, factually incorrect content, embarrassing content, or it could simply be holding your blog back.
Start with your home page. This is the most important page on your blog in many regards. This is true because this is often the most viewed page on your blog. Go to your home page and put yourself in your reader’s shoes. Take 5-10 minutes to answer the following 11 questions:
1. What first impressions would a reader have of your blog?
2. Would a reader know what your blog is about based on the information provided?
3. Is it easy to navigate?
4. What are people’s eyes drawn to on the front page?
5. What do people want to do first?
6. Is the sidebar cluttered?
7. Is the sidebar distracting, dated, cluttered, are there broken links?
8. Is the navigation easy to use?
9. Are there any calls to action on your home page?
10. What do you want them to do when they’re on your home page?
11. Is it obvious to them what you want them to do?
About Me or About Us Page
The next most important page is your “About Me” or “About Us” page. Most blogs have this page. Often people set up this page and it becomes dated. As your story evolves remember to add to your story as it evolves. You might also want to emphasize or de-emphasize parts of your story as you go along. This is one of the key pages people go to in order to learn more about you. This will help the reader determine if they will subscribe, follow, or come back. This is a place you can build your credibility or destroy it. This is also a page that potential sponsors, collaborators, etc. may visit to learn more about you. So you really want to keep this updated.
Mistakes bloggers make on their “About me” or “About us” page.
1. Not having an about page at all.
2. Using the default “About me” or “About us” page that comes with your theme. This often means text that says this page needs to be updated or some other gibberish that really adds no value to your blog.
3. Not updating your page and letting it become dated.
Ask yourself: Is there any information that needs to be added?
Next work on your sales page. Another page is your sales pages up to date? eBook or a course that you’re selling are they update to date? Are the shopping carts broken? Are there any things you could do to tweak it? Could you add a testimonial, update the design, give some extra screen shots, answer some frequently asked questions from potential clients? Is anything broken? Have you used a good spell check recently on the page?
Next take a look at your contact page. Do you have a contact page? Is your contact form working? Are the emails getting through? Are your contact details on your page up to date?
High Traffic Posts
Next check your high traffic posts. What high traffic posts do you have that you could update? Most older blogs have one or two posts that get more significantly more views than others. These are really important or gateways points to your blog. The problem is that most people reach your high traffic post and hit the back button. They never come back again. This is a wasted opportunity. Check out the posts that generate the most traffic through search engines and think about how you might update those posts to make them stickier. See how you can get people to view a few extra posts, subscribe, or follow you on social media. Could you add some links for further reading at the end of the post? Or better yet link throughout the post to other articles you’ve written? Think of certain keywords you can link to as well. Also, think about calls to action you could get them to do: share this post, subscribe, or buy this product. How could you optimize some more (SEO) by using more key words without over-doing it.
Probably a good idea to do this exercise once every month or two to ensure your content stays relevant and useful.
Today, I updated my About Us page. I added to link to the content I’ve created these past few months. I also changed the featured image and added further background info such as educational background. I also shortened the descriptions of the various Facebook groups I created.
- Problogger: How Your About Page Can Make or Break Your Blog
- Problogger: Got a HOT Post on Your Blog? Here’s What to Do To Find and Optimise It
- Problogger: Updating Old Posts On Your Blog