The S.W.O.T. analysis is a strategic tool that is typically used in business and other fields to determine a company’s Strengths, Weaknesses, Opportunities, and Threats. In the case of this post you will be analyzing your website. Of note Strengths and Weaknesses are internal factors inside your blog. While Opportunities and Threats are external factors outside your blog.
Check out these 7 Tips to Running a S.W.O.T. Analysis on Your Blog.
1. Define your Mission Statement and Goals
What are your blog’s goals? Are your blog goals S.M.A.R.T.? Define your mission statement. Who is your target audience or niche? Try to create a profile of your reader. Who is your reader? What age, gender, socio-economic status, cultural background, etc. are they?
2. List your Blog’s Strengths
What do you do well with your blog? Do you provide good content to your readers? Are you consistent with your posts? Do you have an editorial calendar and a schedule? Are you consistent with your tone, spelling, and grammar? What are you good at as a blogger? Is it writing, graphics, generating ideas, follow-through, branding, content, networking through social media, networking with people in person, promoting, or something else? What do you better than other bloggers? What do others perceive as your strengths? Is your blog new or well established? Is your writing transparent and authentic? Do you have attention grabbing pictures? Are you monitoring your blog?
3. List your Blog’s Weaknesses
What do you do struggle with your blog? What do you need to learn? Are you consistent with your posts? Do you have an editorial calendar and a schedule? Are you consistent with your tone, spelling, and grammar? What areas do you need to improve in as a blogger? Is it writing, graphics, generating ideas, follow-through, branding, content, networking through social media, networking with people in person, promoting, or something else? What is the disconnect in your daily routine or blog? What should you do better and what should you try to avoid? What do others perceive as your weaknesses? Is your blog new or well established? Is your writing transparent and authentic? Do you have attention grabbing pictures? Are you monitoring your blog? Do you have the time it takes to create good content, learn more to improve your blog regularly, engage your readers, and monazite your blog?
4. List your Blog’s Opportunities
What external factors contribute or are helping you achieve your blog’s goals? What are the trends in your target market or niche? How could you explore them? What tools or technologies could you use to improve your blog? How are you connecting with other bloggers in your niche? Clever bloggers read other clever bloggers.
5. List your Blog’s Threats
What external factors contribute or are keeping you from achieving your blog’s goals? What are other blogs that are attempting to reach your target market doing that could hinder your blog’s growth or expansion? Are you experiencing negative SEO? Is the social environment changing and do you you need to make adjustments? Are you on various social media such as Facebook, Twitter, Pinterest, Google Plus, Instagram, LinkedIn, BlogLovin’?
6. Analyze your Reflections and Generate Strategies
Now the real work begins. What did you find? How can you better utilize or promote your Strengths? What can you do to eliminate your weaknesses? What can you do to maximize your Opportunities and minimize your Threats? Try to turn your Weaknesses into Strengths and Threats into Opportunities.
7. Plan and Do Something Different
An action plan is key here. This could be a checklist or goal sheet. Consider too reading the classic book The One Minute Manager by Ken Blanchard and Spencer Johnson to better understand daily goal setting.
I plan on running a S.W.O.T. analysis on my blog this month and invite you to do the same. I’ve created a PDF that will assist you in running a thorough S.W.O.T. analysis of your blog here. This exercise includes running a S.W.O.T. analysis of another blog from one of your blogger friends as well. You can then ask them to reciprocate in kind.
A preview of what is included in the free Blog S.W.O.T. Analysis PDF is below.
- Problogger: Strategic Blogging Series
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