7 Tips to Running a S.W.O.T. Analysis on Your Blog

The following two tabs change content below.
Jonathan graduated with a degree in Business Administration from Ouachita Baptist University. He also holds a Masters in Business Administration from the University of Texas at Arlington. While he works for a contractor buying specialized tools, his passion is personal finance, frugal living, blogging, and stewardship.

The S.W.O.T. analysis is a strategic tool that is typically used in business and other fields to determine a company’s Strengths, Weaknesses, Opportunities, and Threats. In the case of this post you will be analyzing your website. Of note Strengths and Weaknesses are internal factors inside your blog. While Opportunities and Threats are external factors outside your blog.

Check out these 7 Tips to Running a S.W.O.T. Analysis on Your Blog.

1. Define your Mission Statement and Goals

What are your blog’s goals? Are your blog goals S.M.A.R.T.? Define your mission statement. Who is your target audience or niche? Try to create a profile of your reader. Who is your reader? What age, gender, socio-economic status, cultural background, etc. are they?

2. List your Blog’s Strengths

What do you do well with your blog? Do you provide good content to your readers? Are you consistent with your posts? Do you have an editorial calendar and a schedule? Are you consistent with your tone, spelling, and grammar? What are you good at as a blogger? Is it writing, graphics, generating ideas, follow-through, branding, content, networking through social media, networking with people in person, promoting, or something else? What do you better than other bloggers? What do others perceive as your strengths? Is your blog new or well established? Is your writing transparent and authentic? Do you have attention grabbing pictures? Are you monitoring your blog?

3. List your Blog’s Weaknesses

What do you do struggle with your blog? What do you need to learn? Are you consistent with your posts? Do you have an editorial calendar and a schedule? Are you consistent with your tone, spelling, and grammar? What areas do you need to improve in as a blogger?  Is it writing, graphics, generating ideas, follow-through, branding, content, networking through social media, networking with people in person, promoting, or something else? What is the disconnect in your daily routine or blog? What should you do better and what should you try to avoid? What do others perceive as your weaknesses? Is your blog new or well established? Is your writing transparent and authentic? Do you have attention grabbing pictures? Are you monitoring your blog? Do you have the time it takes to create good content, learn more to improve your blog regularly, engage your readers, and monazite your blog?

4. List your Blog’s Opportunities

What external factors contribute or are helping you achieve your blog’s goals? What are the trends in your target market or niche? How could you explore them? What tools or technologies could you use to improve your blog? How are you connecting with other bloggers in your niche? Clever bloggers read other clever bloggers.

5. List your Blog’s Threats

What external factors contribute or are keeping you from achieving your blog’s goals? What are other blogs that are attempting to reach your target market doing that could hinder your blog’s growth or expansion? Are you experiencing negative SEO? Is the social environment changing and do you you need to make adjustments? Are you on various social media such as Facebook, Twitter, Pinterest, Google Plus, Instagram, LinkedIn, BlogLovin’?

6. Analyze your Reflections and Generate Strategies

Now the real work begins. What did you find? How can you better utilize or promote your Strengths? What can you do to eliminate your weaknesses? What can you do to maximize your Opportunities and minimize your Threats? Try to turn your Weaknesses into Strengths and Threats into Opportunities.

7. Plan and Do Something Different

An action plan is key here. This could be a checklist or goal sheet. Consider too reading the classic book The One Minute Manager by Ken Blanchard and Spencer Johnson to better understand daily goal setting.

I plan on running a S.W.O.T. analysis on my blog this month and invite you to do the same. I’ve created a PDF that will assist you in running a thorough S.W.O.T. analysis of your blog here. This exercise includes running a S.W.O.T. analysis of another blog from one of your blogger friends as well. You can then ask them to reciprocate in kind.

A preview of what is included in the free Blog S.W.O.T. Analysis PDF is below.

Screen Shot 2015-10-05 at 9.03.20 PM

 

Screen Shot 2015-10-05 at 9.03.32 PM

Screen Shot 2015-10-06 at 5.52.27 AM


Screen Shot 2015-10-05 at 9.03.51 PM

 

Screen Shot 2015-10-06 at 5.52.19 AM

Read more:

* * *

Have you ever done a S.W.O.T. analysis on your blog? What are two strengths and two weaknesses of your blog? What is one opportunity you could take advantage of in the next month or year?

Lets Connect with Social Media!

Visit Us On FacebookVisit Us On PinterestVisit Us On TwitterVisit Us On Google PlusVisit Us On LinkedinCheck Our Feed
About Jonathan Key 112 Articles
Jonathan graduated with a degree in Business Administration from Ouachita Baptist University. He also holds a Masters in Business Administration from the University of Texas at Arlington. While he works for a contractor buying specialized tools, his passion is personal finance, frugal living, blogging, and stewardship.

69 Comments

    • Robin lists are great! I try to keep regular lists to do as it helps me stay focused and organized. Some days are better than others as far as actually accomplishing what I set out to do. Hope you found the SWOT concept useful. Thanks for reading and commenting!

    • Jessica you ought to give it a try! I agree a blog should be an ever improving and growing thing. Understanding our strengths and overcoming our weaknesses is key. Thanks for reading and commenting!

    • Joely I’m so glad you found this post useful. I think you will see that this SWOT exercise can be wry beneficial to you and your blog. Let us know what you find! Thanks for sopping by and reading.

  1. Wow! This is a lot of wonderful information! Thanks for sharing it with us. I think blogging is a lot of work, and it’s only part of our website and shopping cart. I do it because I have to, not because I want to. This is a great way to remind me to watch what I’m doing and keep it relevant. Thanks.
    Tina recently posted…Tina’s Tidbits and TalesMy Profile

  2. This would be an awesome way to determine where you want to take your site and how you want to take it there. It’s definitely worth the effort.

  3. These are great information for any blogger. It is important to get out your numbers when trying to maintain or improve on anything.

  4. The S.W.O.T. analysis is something pretty new for me, but it is great that you could determine a company’s Strengths, Weaknesses, Opportunities, and Threats. Such a great resource with those worksheets which will be very much useful for many bloggers.

  5. This is a great idea and something that I definitely need to take advantage of! Thanks so much for sharing at Share The Wealth Sunday!
    xoxo
    Lisa

Leave a Reply

Your email address will not be published.


*


CommentLuv badge