Here’s my notes on Darren Rowse’s Problogger Free Podcast on 31 Days to Building a Better Blog. You can listen to Darren Rowse’s free podcast here Day 8 Conduct a Social Media Audit. The complete list can read here on Day 0 – Welcome and Introduction.
In order for us all to get the full benefit of this series, I’m going to go at a slower pace posting going forward in September on Tuesdays each week. I hope with this challenge we are all able to improve our blogs and websites.
So lets do this together! Day 8 here we go! Subscribe and check back often! #31DBBB
Day 8: The challenge today is to conduct at least one social media audit in your niche or target market.
Take about 15-30 minutes and go through the list various sections below. If you would like to take more time, set aside about 15-30 minutes a day this week to review each of your social media accounts.
I. Choose One Social Network
For me personally, I realized that I had no presence in LinkedIn this week. I cancelled my account a few years back and have not re-activated it since then. I plan on setting up my LinkedIn account this week.
What about you? How are you using the particular social network you chose to evaluate? Then ask the following questions below.
Some further reading:
II. Ask 8 Focused Questions
Ask these 8 focused questions on one of your social media accounts.
1. Which social network is best for my site? Keep in mind this is a big picture question.
2. Where are my readers engaging in social media? Run a poll or post a poll on your blog.
3. What are other bloggers doing in your niche? Where are they engaging?
4. Get into your WordPress, Blogger, or Google analytics program. Where is traffic coming from?
5. What social sites get you the most traffic?
6. Is there a social media account you need to start?
7. Are you focusing a lot of energy on one particular social network that is not getting any traction?
8. Do you need to pull back, stop, and change your approach?
Some further reading:
- Problogger: Facebook: Boost Your Organic Reach with These Tips
- Problogger: Not on Instagram? Your Blog Could be Missing Out
- Problogger: 7 Powerful Tips for a Winning Twitter Sales Strategy
III. Answer 9 Questions on Your Time Spent
What percentage of your time are you spending on each of these categories?
1. Driving traffic back to your blog on social media?
2. Community engagement or discussion?
3. Asking questions for research?
5. Developing ideas?
6. Writing good, quality content?
7. Taking or creating pictures for my blog?
Finally and most importantly ask yourself:
9. Are you doing too much of one thing and neglecting others?
- Problogger: How to Build an Efficient Social Media Workflow to Increase your Traffic
- Problogger: How to Socialize Your Blog Posts for Maximum Effect
IV. Answer these 14 Questions About Your Blog Posts
1. What percentage of your last 40-50 posts would fit into each of these above categories?
2. How much time am I putting into my social media account?
3. Is this time you’re putting in getting the benefits you’d like?
5. What voice am I doing my updates in?
6. Am I using personal or conversational a tone?
7. Am I writing in the 1st person or 3rd person?
8. Am I being funny?
9. Am I being formal?
10. Is there any clash with the different voices on your account?
11. What can of editorial calendar or plan do I have?
12. Do you have 20 tweets in 2 minutes and nothing for 3-4 days?
13. How often should you be posting?
14. What are the goals of your posts?
V. Dig Into The Statistics of Your Blog
Look at the kind of traffic that is being driven from your social media account. Facebook’s Insights really has some great information. Twitter, Google, and Jetpack also have good data to dig into as well. Ask yourself these 7 questions about your blog and social media accounts.
1. What types of posts work best?
2. What types of posts didn’t work?
4. What times of the day work best for status updates or links to post?
5. Are there features you are not using?
6. Are you pinning posts on your Twitter or Facebook accounts?
7. Do you need to update your account picture or your profile description?
VI. Design an Editorial Calendar.
You can download a free basic editorial calendar for 2015 here. Make appointments that need to happen. Put them into your calendar. We will go into more detail on editorial calendars on Day 12 Create an Editorial Calendar for Your Blog. Still, here’s a few questions to get you started.
1. How often do you want to post, tweet, pin, etc.?
2. What time of the day will you update or post?
3. When will you work on social media?
I personally have benefited greatly from an editorial calendar in the last couple of months. Although I’m just starting to use one it has improved my blog I believe by linking my posts together in a series such as The No Spend Challenge, this 31 Days to Build a Better Blog series, the Millionaire Next Door series, the Journey To Financial Freedom series, and the new series on Helpful Money Saving Tips.
- Problogger: Behind the Scenes – My Low Tech Editorial Schedule
- Problogger: Having a Constant Stream of Blogging Ideas
- Hubspot: The Social Media Content Calendar every Marketer Needs
- Buffer: How to Create and Schedule a Social Media Marketing Plan
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Which of your social media outlets will you conduct an audit of today? What social media accounts are you most active on? How could you improve what you do with your social media accounts? What’s one thing you’ll do differently with your social accounts going forward?