Email a Blog Reader [Day 5 of 31 Days to Build a Better Blog from Problogger]

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Jonathan graduated with a degree in Business Administration from Ouachita Baptist University. He also holds a Masters in Business Administration from the University of Texas at Arlington. While he works for a contractor buying specialized tools, his passion is personal finance, frugal living, blogging, and stewardship.

Here’s my notes on Darren Rowse’s Problogger Free Podcast on 31 Days to Building a Better Blog. You can listen to Darren Rowse’s free podcast here Day 5 Email a Blog Reader. The complete list can read here on Day 0 – Welcome and Introduction.

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In order for us all to get the full benefit of this series, I’m going to go at a slower pace posting on Tuesdays and Thursdays each week. I hope with this challenge we are all able to improve our blogs and websites. 

So lets do this together! Day 5 here we go! Subscribe and check back often! #31DBBB

Day 5: The challenge today is to email one of your blog readers! Feel free to email more than one if you would like.

Personal touch is key in any kind of business including blogging. Reach out to one person today. By doing this, you are building community on a micro-level.

woman reading email

3 Actions to Take When You Receive a Comment On Your Blog:

1. Respond to that comment. Others who read your blog will notice that you respond to comments. Try to respond to the comment immediately. If this isn’t possible try to respond to comments within 3 to 6 hours. I try to make it a policy to respond to all comments within 24 hours. This is especially hard to do for me on the weekends. However, remember your comments also increases the comment count. Instead of one comment you have two for example.

2. Email the person. Email them with a link to the post to thank them for commenting and reading your blog post. Then link back to the post to re-engage them.

3. Make it personal. Reference something they said. Do this so they know it’s not automated and actually you taking the time to contact them.

If they feel connected, people are exponentially more likely to come back again to contribute and read more more of your content.

This one on one interest in readers creates a loyal following. The compounding effect is reaching out to one person a day in 52 weeks could mean over 500 post views a year from one reader. The mind blowing thing is each of these people have networks of influence right? Imagine the possibilities!

4 Ideas On Connecting with Other Bloggers:

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1. Comment on their blog. Instead of just emailing the person click the link and leave a comment on the person’s blog. This will make double the impact.

2. Follow them on social media. Are they on Facebook, Twitter, Pinterest, Instagram, Google Plus, LinkedIn, or some other form of social media? By following them you might just make a friend or ally. With an ally you can learn, grow, and evolve together.

3. Share some of their content via your social media. Use something insightful after asking if you can quote them on your blog. Share a post to your Facebook or Twitter account.

4. Guest post. See if they’ll let you do a guest post or ask them to do a guest post on your blog. This will help you start building a list of authors for your blog and promote collaboration between multiple bloggers.

So today email one of your blog readers and then leave some comments on another person’s blog. Who will are you thinking of sending an email to? What blogs will you read to leave valuable, positive comments on?

If you’re interested in further exploring this concept here’s a presentation by Pat Flynn at the Problogger Training Event in 2014 on “How to Convert Your Causal Readers Into Raving Fans”.

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Who will you email today to further community with your readership?

{Click here to go back to day 4} {Click here to go forward to day 6}  *Coming Soon*

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About Jonathan Key 112 Articles
Jonathan graduated with a degree in Business Administration from Ouachita Baptist University. He also holds a Masters in Business Administration from the University of Texas at Arlington. While he works for a contractor buying specialized tools, his passion is personal finance, frugal living, blogging, and stewardship.

52 Comments

  1. I don’t always get the chance to reply to comments in my posts within that time but I usually try to do it before I go to bed. That is something I can do from my phone so I can sit after a long day and go through them.

  2. I do feel as though e-mailing readers could make a recipient feel uncomfortable at times. That being said, I have personally e-mailed readers who ask sensitive questions instead of answering in the comments. I try to be very mindful of the information that gets published and it’s great for trust building when someone is brave enough to ask a question that really makes them vulnerable.
    Blessings,
    Deborah recently posted…Telling Our Children “No”My Profile

  3. I too agree that it is important to reply to comments left on your site. And in some cases you can setup an auto reply (as you have below) that sends the person an email when you have replied to their comment.

    But in regard to sending a personal email to everyone that comments – that is not something I would be happy to do, nor would I be happy to find an inbox full of emails from bloggers that I left a comment on.

    The only time that would work for me is if I left a specific question in their comments, but even then, I can remember to go back and look for their reply on their site too.
    Sicorra@NotNowMomsBusy recently posted…20 Things You Don’t Know About BrendaMy Profile

    • That’s a good perspective Sicorra. I don’t think Darren’s suggestion was to email a commenter every time. Instead, I think it was an exercise in building community with loyal followers. Thanks for the perspective and for commenting!

  4. I try very hard to respond to comments as soon as possible. If I have time, I’ll click through their link and read, comment and share their post. The only time I’ve emailed a commenter has been a few times when I felt the response was too personal to be displayed. I thinks it’s an excellent idea, but, as always, finding the time to do all of these things is the challenge.
    Debbie @ Coach Debbie Runs recently posted…Make Money Blogging: Self-Review Your Blog So It Will ShineMy Profile

  5. I almost always reply, but wondered if #2 was a good idea since there is a careful balance between following up, and being annoying. I comment alot on other blog’s b/c I think that taking time to read is exactly what I want others to do, but other than a reply on the comment (or an automated reply,) I remember if I’ve ever had anyone email me to say thanks for visiting. i might try it. thanks!
    Karen Woodall recently posted…A Good NameMy Profile

  6. Yes, I agree. These are very good ways to let your readers know that you also want to interact. Building a better blog is also nothing if you don’t help fellow bloggers.

    • Vista it’s a learning process. Today is a new day! You can do it! Try the 24 hour benchmark on comments to start off with. Get some wins this next week by commenting and thanking readers! Thanks for commenting!

  7. These are some great tips for a blogger to succeed more in building a better blog. Responding to a comment on your blog always plays a major role in communicating with your visitor & I agree following them on social media adds more value as they could follow you back as well.

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