Create an Elevator Pitch [Day 1 of 31 Days to Build a Better Blog from Problogger]

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Jonathan graduated with a degree in Business Administration from Ouachita Baptist University. He also holds a Masters in Business Administration from the University of Texas at Arlington. While he works for a contractor buying specialized tools, his passion is personal finance, frugal living, blogging, and stewardship.

Here’s my notes on Darren Rowse’s Problogger Free Podcast on 31 Days to Building a Better Blog. You can listen to Darren Rowse’s free podcast here Day 1 Elevator PitchAs I mentioned Tuesday, I’ll be kicking off this series starting this month August 2015. The complete list can read here on Day 0 – Welcome and Introduction.

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In order for us all to get the full benefit of this series, I’m going to go at a slower pace posting on Tuesdays and Thursdays each week. I hope with this challenge we are all able to improve our blogs and websites. 

So lets do this together! Day 1 here we go! Subscribe and check back often! #31DBBB

Day 1: The challenge today is to develop an Elevator Pitch! What is an elevator pitch?

 

An Elevator Pitch explains your blog in the time it takes to get from the ground floor to the 30th floor what it is you do.

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The purpose of an elevator pitch is to communicate succinctly what you do in a way that makes others want to interact with them again. This is a great exercise regardless of your business. But this is especially true with blogging. This will give YOU clarity about what it is that you’re doing with your blog. You having clarity about what you want to achieve will have incredible impact on your blogging.

It will impact your writing. It will impact your design. It will impact how you grow your audience and grow community with your audience.

9 Ways You Will USE Your Elevator Pitch 

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1. It could be a tagline for your blog?
2. It could be on your “About Page” in one form or another.
3. It could be what you share with people in real life – such as conferences & networking events.
4. It may appear on your business card.
5. It may develop further as you start to interact with potential advertisers.
6. It may be how you reach potential collaborators or co-authors.
7. It may be how you reach potential partners such as other bloggers who send people to your blog.
8. It may be how you reach potential affiliates
9. It may be your conversations with your friends.

For me personally, I’ve been using “A blog about personal finance, frugal living, stewardship, blogging, and life!” It is still a work in progress as I find the direction I want to take my blog in. I know I want to help people get out of debt and find financial freedom. I’m also very interested in helping live frugally. Stewardship is the religious side to the personal finance equation. And finally, blogging is something that I’ve become more passionate about since learning about Problogger and Darren Rowse.

9 Tips to DEVELOP an Elevator Pitch:

1. What is the need your blog is addressing? How is your blog useful?
2. Who are you trying to reach?
3. Think really carefully how you’re going to communicate in a clear and a concise way.
4. Keep it short. You have 4-5 floors to really grab their attention.
5. Make it stand out.
6. Make it intriguing.
7. Be energetic! Be bold but don’t be hot.
8. Consider using a question. Even a rhetorical ones are good.
9. Be ready to follow-up on your elevator pitch. The point is for them to ask more questions and want more. Back up your statements in your elevator pitch.

For me personally, my elevator pitch would go something like this. I’m trying to reach both people who are struggling financially and other bloggers in an effort to create a thriving community. I’m finding my voice and rhythm. I have in a short time created content such as the No Spend Challenge, Helpful Money Saving Tips, Journey to Financial Freedom, The 7 Baby Steps, and general personal finance advice I’m focusing on. Where are you on your financial journey? Do you blog? Where are you with your goals for your blog or potential blog?

Now it’s your turn! Are you ready to make your own elevator pitch?

4 Steps to CREATE Your Elevator Pitch

4 Steps To Develop Your Elevator Pitch

1. Think about who it is you’re trying to reach. What is your niche? Where do they live? What is their gender, socio-economic status, age range, cultural background, etc?
2. What is their need or problem?
3. What is the solution you offer?
4. Think about the change you’re trying to bring about. What change do you want to see in your audience as a result of participating in the community of your blog?

See also from ElevatorPitchEssentials: The 9 C’s of Elevator Pitches

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What is your Elevator Pitch? Comment below and lets improve our blogs, websites, or businesses together!

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About Jonathan Key 112 Articles
Jonathan graduated with a degree in Business Administration from Ouachita Baptist University. He also holds a Masters in Business Administration from the University of Texas at Arlington. While he works for a contractor buying specialized tools, his passion is personal finance, frugal living, blogging, and stewardship.

71 Comments

    • Tina I laughed out loud at this comment. Love your humor and tone. Later on (Day 12) Darren talks about creating an editorial calendar which helps with writer’s block and not running out of things to say.

    • Sicorra I would agree with you to a certain extent. However, this exercise according to Dareen could also help you understand the direction of your blog. It’s a bit of soul searching too I believe.

  1. That was a great idea it really helps a lot to the bloggers. i didn’t know that the elevator can described like this. great information

  2. Love these tips! The elevator challenge is great. Also like the be energetic but not hot. We think to be “On” but sometimes forget that you can be too “ON”

  3. This really helps a lot with promoting my blogs. It’s a more organized way of producing traffic than what I’m used to doing. Thanks so much for this!

  4. I’ve been blogging for years, but this is the first time I heard about this. I really need to look more into this.

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